In Brand Ideology Weed is not a Cigar.
Your brand must choose whether it wants to communicate as or position itself in the mind and market as either Weed or a Cigar; nothing in between.
Within the flaws of a brand – business, leader, product or service, the same must communicate, and whatever it does on stage is regarded as its ideology, shaping specifics of behaviour.
All branding, marketing communication, public relations is somewhat toxic and meant to persuade consumers; thus weed and cigar are the best two extremes for comparative analysis.
The word CIGAR originated from the Spanish cigarro, which in turn probably derives from the Mayan sicar ("to smoke rolled tobacco leaves" – from si'c, "tobacco;").
WEED or Marijuana is a green, brown, or gray mix of dried, crumbled leaves from the marijuana plant.
Marijuana can be rolled up and smoked like a cigarette (called a joint) or a cigar (called a blunt).
Marijuana can also be smoked in a pipe.
Sometimes people mix it in food and eat it.
Marijuana can make you feel silly, relaxed, sleepy, and happy—or nervous and scared.
It may change your senses of sight, hearing, and touch.
Marijuana can make it hard to think clearly.
Some slang names for marijuana are Weed, Pot, Grass, Herb or Boom.
The Composition (DNA)
Both Weed and Cigar possess herbal, toxic, and flammable elements, though Weed goes further to contain drugging aspect; also available in a brand, business or leader.
In Brand Ideology a brand must be viewed as an intoxicator, shaping a biased option of self toward current and prospective consumers.
Consumers of a Weed brand are fascinated by its intoxicating potency that drugs them to enter an emotional trance; a solace, escape from reality.
Consumers of a Cigar brand are fascinated by its stable potency that allows them to be reflective, meditating on all manner of affairs within reality.
Weed, as an ideology speaks of escape from reality; whilst cigar allows confrontation of the same.
It is common within the consumption of weed that all manner of conduct is exhibited without restraint.
Under the influence of Weed consumers have no power over their future actions, near or far, as they are intoxicated with the drug that even their footsteps are staggered.
It is common within the consumption of a cigar that only sombre manner of conduct is exhibited with restraint.
Under the influence of a Cigar consumers have complete power of their future actions, near or far, as they are not manipulated but are conscious of decision and action.
Brands that make consumers escape from reality are often consumed with realistic limitations as they can only be done so for certain occasions.
Formalisation of Brand Ideology
There is not much formalised branding that goes into WEED as does into a CIGAR, yet they may have shared the same position in consumer minds and markets.
In Brand Ideology, Weed is a representation of informal brand building, communication and positioning whether the same is the market leader.
There are brands that prefer to take an informal approach to branding, to accommodate the non-formal or passive consumer and so forth.
In the same light, in Brand Ideology a Cigar is a representation of formal brand building, communication and positioning whether the same is the market leader.
There are brands that deliberate the formalisation of all – approach to branding, to accommodate the non-formal or passive consumer and so forth.
It is up to consumers to consume the brand they desire, notwithstanding price and supply of the same; it is desirable to position one’s brand at the highest mind share point – CIGAR as opposed to WEED.