The Crowd Scientists

(TheBehaviourReport) - There are brands that work with crowds but then, there are crowds that rule the crowds.…
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BRAND WEAPONISATION

In Brand Ideology, a brand must be weaponised from birth. To Weaponise is to produce or refine (a…
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WEED is not a CIGAR

In Brand Ideology Weed is not a Cigar. Your brand must choose whether it wants to communicate as…
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BUBBLE ECONOMICS

From Poles to Politics and Stock Markets; time to become Radically Mathematic about Brand Ideology! Every brand loves…
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SPONGE is not RUBBER

In the FOLLOWERSHIP of Leadership, a SPONGE is not RUBBER. A SPONGE reacts by soaking challenges; a RUBBER…
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