The THINKERSHIP Collection

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The THINKERSHIP Collection, Volume I The THINKERSHIP Collection, Volume I

The THINKERSHIP Collection is a collection of five well thought out and communicated behaviour books on various topics in Zimbabwean Society, business, leadership, branding, technology, and much more, by Books and Guides for TheBehaviourReport.com.

The THINKERSHIP Collection is a collage of eccentrically written accounts of current affairs events and changes in the economy and society of Zimbabwe between 2003 and 2013.

Books and Guides Inc. is a registered private business corporation with the sole mandate of publishing books and guides in Zimbabwe, incorporated in 2014.

The THINKERSHIP Collection, Volume I, is a catalogue comprising five Digital and Print books including Everyone Online Zimbabwe, The Jubilian Controversy, Brand Ideology, Beyond Rebellion, and recently The Greatness Catalogue.

These books are available on Amazon.com and also on print on order and in selected outlets and educational institutions. 

A compounded version, called The THINKERSHIP Collection, of these books can be available on order from Books N Guides; details are at the bottom of this article.

 

THE GREATNESS CATALOGUE

Based on Current Affairs of 2013 and 2014 in Zimbabwe

ISBN: 978-0-7974-5803-1, SCROLL No. 1, 2014 Edition

This book is suitable for business and institutional leaders, and those in training.

Based on Current Affairs of 2013 and 2014, The Greatness Catalogue is a collage of short biographical stories of Great Zimbabweans that have led and inspired in their domains.

This is the first scroll of a perpetual series.

The stories are humorous and inspirational so be prepared to laugh, be provoked and be inspired. The featured icons include CEOs, political leaders, teachers and entrepreneurs.

These include President Robert Mugabe, Dr Misheck Sibanda, Pastor Tom Deuhcle, Dr Strive Masiyiwa, Dr Peter Chikumba, Wicknell Chivayo, Professor Lovemore Madhuku, Hon Tendai Biti, Hon Patrick Chinamasa, Dr Gideon Gono, Roger Boka, Hon Obert Gutu, Hon James Maridadi, John Robertson, Hon Francis Nhema, Trish Joseph-Ntombela, Fungai Tichawangana, Joe Mutizwa, James Mushore, Milton Kamwendo, Karen Mutasa, Robert Zhuwawo, Nyarai Makone, Masimba Hwati and Hon David Coltart.

The Greatness Catalogue is a product of TheBehaviourReport.com compiled by SCROLLERS. SCROLLERS are contract writers that pen Biographies, Public Relations Campaigns, Company Profiles, Journals, and Memoirs, of brands, people, academics, and organisations.

 

BEYOND REBELLION

A rebellious account of a rebellious Generation during the latest rebellious decade; 2003 to 2013

ISBN: 978-0-7974-5680-8

This book is suitable for brand owners, teachers, parents and pastors, and those in training.

In the study of behaviour, Rebellion is not as the sin of witchcraft, as denoted in religious circles, rather, if redirected to productive contribution to society. 

BEYOND REBELLION is a book that builds up the argument for the conversion of youthful rebellion into creative power beneficial for an urbanised Africa with Zimbabwe as the case study.

In 2009, the author, and a group of volunteers conducted a self-commissioned a seven month behaviour survey in 2009, with youths between the ages 13 – 22 years, from Harare, Gweru, Bulawayo, Masvingo, Marondera, Mutare, Kadoma, Kwekwe, and Chinhoyi. 

The objective of the survey was to take a dip stick picture of the urban Zimbabwean teenager’s behaviour in order to assist stakeholders to formulate relevant and effective behaviour reformation programmes, relationships, and resources. 

The survey’s results coupled with the experience and lessons learnt from Youth Development, is what is puzzled together by the author and expressed insightfully in nine chapters of the series on rebellion.

 

BRAND IDEOLOGY

Radical insights on brand positioning based on radical music

ISBN: 978-0-7974-5680-8

This book is suitable for business and brand owners, and those in training.

Whilst many motivate people, this book motivates brands.

Zimbabwean brands now need to become arrogant in order to ride the storm of globalisation as much as make profit.

Music has an enormous influence on how consumers behave every day, and without any doubt, the most radical music influencing the shaping of urban Zimbabwe is Dancehall music.

On the other hand, the growth of urban grooves and dancehall music has created a certain arrogance and self-centredness in the young consumer, sipping through to the older ones too.

This arrogance has made youths in Zimbabwe prefer to be associated with STRATEGIST brands as opposed to ACTIVIST brands. Both will be discussed in the following pages.

Using a survey conducted in a Dancehall music Facebook group, TheBehaviourReport.com, in BRAND IDEOLOGY, gives insight into branding, positioning, and brand growth.

The Case study was of the Dancehall influence between MAVADO and VYBEZ KARTEL, the founders of the radical brands of GULLYSIDE and GAZA respectively. 

Their influence has created a new generation in the music culture.

This book does not see what everyone sees, but what it sees, many eyes will be opened.

 

THE JUBILIAN CONTROVERSY

50 Stories on Zimbabwe, 21 Days since July 31st, 2013, 63,000 Readers

ISBN: 978-0-7974-5681-5

This book is suitable for business and institutional leaders, and those in training.

What can 50 stories on Zimbabwe possibly do? 

That is the controversy we answer in this book, as we covered the ZIMBABWE 2013 ELECTIONS and OTHER MATTERS, from a new point of view. 

THE JUBILIAN CONTROVERSY is a collage of the first 50 articles written by TheBehaviourReport.com since launch on July 31st, 2013 over a 21 day period, that resulting in more than 63,000 online readers.

This book is relevant literature to readers that want to enjoy abstract creative writing on the “Zimbabwe” topic in Leadership, Business, Consumers, Careers, Lifestyle, Technology, and newly introduced topics like Watchman-ship and Intellectual Property.

TheBehavioureReport.com is a business and consumer EDUTAINMENT company.

 

EVERYONE ONLINE ZIMBABWE

An insight into the behaviour of the Zimbabwean web consumer

ISBN: 978-0-7974-3930-6

This book is suitable for all institutional leaders, and those in training.

Bulldozing or forcing down the throat, cyber products will not work in Zimbabwe. It will just cause consumers to move to other spaces such as “.co.za” or “.co.uk” websites, affecting physical commerce. 

To have effective cyber products, one ought to understand the dynamic behaviour of consumers in Zimbabwe, who are the main audience for the Zimbabwean business. 

It is not enough to just know who they are, but one ought to know more about their behaviour – literacy, desires, and income. 

Having such knowledge helps plan the type of website to publish; how to promote it; where to promote it; how to retain a substantial number of regulars, and how to retain consumers?

In this book, the author zeros in on web consumer behaviour, highlighting important matters that rise up in the mind wherein planning and deploying marketing strategies for businesses and communities – consumer behaviour, demography, place, price, promotion, population, desires, and product. 

Consumer behaviour affects economics, just as it does marketing, and the business or community that quickly appreciates this, will never worry about anything in cyberspace, regarding how small the global village has become.

 

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